Artificial Intelligence And Digital Marketing Agency

Compeq Computer Education

Address: nathmal ji ka chowk, 1st Crossing, 4298, KGB Ka Rasta, Johri Bazar, Jaipur, Rajasthan 302003

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Artificial Intelligence And Digital Marketing

Syllabus

Course overview

Outcome-focused curriculum for entry‑level roles (Digital Marketing Executive, SEO Executive, PPC Trainee, Social Media Executive) with bilingual delivery and practical labs each week using free tools.
Includes portfolio building, mock interviews, and job search support

Module 1: Foundations and career paths

Digital landscape: owned/earned/paid media, funnels, key channels (SEO, SEM, SMM, Email, Content, Analytics) and how businesses in India use them.
Roles, responsibilities, JD keywords, and expectations for freshers; mapping skills to entry‑level jobs and internships.

Module 2: Research, personas, and competitors

Market research and ICPs; create 2 buyer personas for a local niche (e.g., coaching, salon, café).
Competitor benchmarking using Google Search, Google Trends, Facebook Ad Library, Similar web free; insights report template.

Module 3: Content strategy and copywriting

Messaging frameworks: AIDA, PAS, 4Cs; write hooks, headlines, CTAs for ads, posts, and landing pages.
Content calendar planning and repurposing; AI‑assisted drafting with free tools while maintaining originality.

Module 4: Websites and landing pages

WordPress basics: themes, plugins, page builders; speed and mobile‑first principles.
Landing page anatomy: value proposition, social proof, forms; build one lead‑gen landing page and connect to Google Sheets.

Module 5: SEO fundamentals

On‑page SEO: titles, meta descriptions, headers, internal links, image alt text, schema basics.
Technical SEO and indexing: robots.txt, sitemaps, Core Web Vitals overview; set up Google Search Console and fix basic issues.

Module 6: Local SEO and Google Business Profile

Google Business Profile setup and optimization for Jaipur‑style local businesses: categories, services, posts, reviews.
NAP consistency, Indian local citations, and “near me” strategies; simple rank tracking via Search Console queries.

Module 7: Social media marketing

Channel strategy: Instagram, Facebook, YouTube Shorts, LinkedIn for job search; content pillars and weekly cadence.
Create 12 posts + 4 Reels/Shorts using Canva Free and native editors; captions, hashtags, and comment etiquette.

Module 8: Performance marketing (Google Ads basics)

Account structure, match types, negative keywords, quality score, ad assets; build a Search campaign plan.
Budgeting for small spends; create a Rs 5,000 pilot proposal and simulate campaigns if no budget is available.

Module 9: Analytics, GA4, and reporting

GA4 events and conversions, UTM conventions; build a one‑page Looker Studio report.
Lead quality tracking using Google Sheets as a simple CRM; align metrics to business goals.

Module 10: Email, WhatsApp, and CRM workflows

Ethical list building, lead magnets, welcome and nurture sequences using free/freemium tools.
WhatsApp Broadcast/Channels basics and compliant outreach planning for education offers; simple segmentation sheet.

Module 11: E commerce basics and catalogues

Merchant Centre overview, product feeds via Google Sheets, Performance Max starter structure (theory).
Marketplace listing hygiene, reviews, and on‑platform SEO for Indian marketplaces (concepts).

Module 12: Portfolio, freelancing, and interviews

Assemble portfolio: landing page, SEO checklist, social calendar, GA4/Looker report, and an Ads plan case study.
Resume, LinkedIn optimization, mock interviews, and proposal writing for internships/freelancing; clear placement assistance process (no guarantee).

4‑month schedule

16 weeks: 2 theory + 2 lab sessions weekly; weekly assignments and monthly Vivas; bilingual instruction with English materials plus Hindi explanations as needed.
Capstone runs across Weeks 9‑16 for a local business case with presentation in the final week to a review panel.

Hands‑on tool stack (free/freemium)

Research: Google Trends, Keyword Planner (no spend), Facebook Ad Library, Similar web free, AnswerThePublic‑like tools.
Creation: Google Docs/Slides, Canva Free, CapCut/phone editors; AI assistance via free tiers for drafts and ideation.

Assessments and rubrics

Practical rubrics per module: correctness, clarity, impact, and documentation; short quizzes focused on application.
Final grading: portfolio completeness, 2 mini case studies, GA4/Ads terminology, and interview readiness signals.

Student deliverables

Live WordPress landing page, Search Console setup, 1 Looker Studio dashboard, 1 social calendar with 16+ assets, SEO on‑page sheet, and an Ads plan deck.
Resume and LinkedIn profile aligned to target roles, plus a 30‑day onboarding plan for first job.

Placement support (no guarantee)

Job funnel: resume bank, LinkedIn outreach, local employer connections, and mock interviews; clear disclaimer of non‑guaranteed placement while providing strong support.
Alumni group and referral process maintained via WhatsApp/LinkedIn for ongoing leads and mentoring.

Any questions to finalize

Confirm batch size and lab setup (PCs, internet, WordPress hosting) to schedule labs effectively.
Confirm if a small shared ad budget is available for one live pilot; otherwise, simulation will be used for PPC practice.

How We Teach Our Students:

Each module include a combination of lectures, hands on exercises, coding challenges, and project work.
We Encourage active learning through class discussions, peer collaboration, and self paced practice.
We Provide resources such as textbooks, online tutorials, and documentation for further study.
We Offer opportunities for guest lectures, industry visits, and networking events to connect students with professionals in the field.
We Continuously assess student progress through quizzes, assignments, and project evaluations.
We Foster a supportive and inclusive learning environment that encourages creativity, critical thinking, and problem solving skills.

"Web design courses empower creativity, foster digital skills, enhance employability, and enable creation of visually compelling, user-friendly websites."

Our Mission

“Empowering individuals with industry-leading web design skills through practical training, fostering creativity, and shaping future digital innovators and professionals.”

Our Values

“We prioritize excellence, innovation, and student success, fostering a supportive community where creativity thrives and careers flourish in web design.”